Foster parent recruitment toolkit

Foster parents are as diverse as the children they care for. What they share is a concern for children and a commitment to help them through tough times. They provide critical temporary care and nurturing to children in crisis, but they are often challenging to find.

These ads, images, content and downloads provide messaging and resources to help recruit foster parents. Use them on websites, social media, in offices, at community events or wherever potential foster parents congregate.

Social media images and posts

Share these images with social media followers. They can also be paired with the sample copy below.

Social media image 1

Specifications: 1080 pixels by 1080 pixels
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Social media image 2

Specifications: 1080 pixels by 1080 pixels
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Social media image 3

Specifications: 1080 pixels by 1080 pixels
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Social media image 4

Specifications: 1080 pixels by 1080 pixels
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Digital ads and banners

Use these images with media partners, community organizations and on your websites.

Digital ad - banner

Specifications: 1200 pixels by 150 pixels
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Specifications: 728 pixels by 90 pixels
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Digital ad - banner 2

Specifications: 1200 pixels by 150 pixels
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Specifications: 728 pixels by 90 pixels
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Digital ad - rectangle

Specifications: 300 pixels by 250 pixels
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Digital ad - skyscraper

Specifications: 160 pixels by 600 pixels
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Downloadable flyer

Download and print the flyer to share at in-person events. There are two versions: One with a link to our webpage with information about becoming a foster parent, and one with a place for you to enter your own information

Letter-sized flyer

Specifications: 8.5 inches by 11 inches
DOWNLOAD A NON-EDITABLE VERSION
DOWNLOAD A CUSTOMIZABLE VERSION

Sample copy

Use this content in newsletters, social media or on websites. Modify it to suite the needs of your agency, for example adding your own phone numbers and links to your own web pages.

When children enter foster care we strive to place them with relatives and people they know and trust. We also rely on community members to be foster parents and keep children connected to their family, friends, and school. Learn how you can help by becoming a foster parent: https://mn.gov/dhs/foster-parents [or link to Tribal/county webpage]
Help a child for a short time and make a difference for life. While foster care is temporary, foster parents may have lifelong relationships with the children and their families. Learn more about becoming a foster parent: https://mn.gov/dhs/foster-parents [or link to Tribal/county webpage]
Children in foster care need homes that preserve their relationships with their family, affirm their cultural connections and support youth during development. You can offer all of this. Find out how: https://mn.gov/dhs/foster-parents [or link to Tribal/county webpage]
Ready to challenge yourself? Learn how to care for a child who has experienced trauma and needs the support of caring adults to manage emotional and behavioral symptoms. Step up to foster children in need in your community: https://mn.gov/dhs/foster-parents [or link to Tribal/county webpage]
Are you a lifelong learner and willing to step out of your comfort zone to support children and their families during a crisis? Learn more about becoming a foster parent: https://mn.gov/dhs/foster-parents [or link to Tribal/county webpage]